At Glass Daisy Craft Co., gratitude is woven into everything we do. And as Thanksgiving nears, it feels like the perfect time to share one of our favorite weekly traditions: responding to customer reviews.
We’ve now received over 2,050 reviews (and counting!) and have responded to nearly every single one. (Admittedly, a few were missed before we had a process in place. And yes - one reply was accidentally just "." because once you respond on Etsy, there’s no editing. Lesson learned!)
Some might say it’s over the top to respond to every review. Others believe you should only respond to negative ones. After all, customers don’t get a notification when you write back — they’d only see it if they returned to your shop and looked up their review. But for us, it’s not about who sees it. It’s about why we do it.
Reviews Are a Gift — and We Can’t Imagine Not Saying Thank You
When someone takes the time to leave a review, they’re giving us something incredibly valuable: their time and their feedback. To us, that’s a gift — and we can’t imagine not saying thank you for a gift.
Every review, whether it’s five words or two paragraphs, says so much. Some make us smile, some teach us something new, and all of them remind us why we do what we do.
That’s why, every Friday, we log into our shop and respond to reviews — sometimes more often during the busy seasons. There’s no AI involved, no scripts, no templates. Just genuine gratitude, one thank you at a time. Our replies may not always be polished or perfectly worded, but the sentiment is always real.
The Benefits Go Far Beyond Gratitude
While our main goal is to show appreciation, responding to reviews has many unexpected benefits too:
- It keeps us in tune with our customers. Reviews are a direct line to what our customers love — and what we can do better.
- It helps us improve our product listings. A recent example: a customer left several five-star reviews for fabric she loved, but mentioned it was thinner than expected. Her feedback prompted us to adjust the listing to better emphasize the lightweight, low-volume nature of that fabric. A small change, but one that will hopefully improve the shopping experience for others.
- It builds trust with future customers. Even though reviewers don’t get notified of our responses, potential customers see that engagement. They see a shop that listens, cares, and values its customers — and that kind of authenticity can’t be faked.
- It reinforces connection. In a world of quick clicks and instant purchases, taking the time to say “thank you” is a small but powerful way to stay connected to the people who make this all possible.
The Heart of It All
At the end of the day, we respond to reviews because it’s good for us. It reminds us daily that behind every order is a real person who chose to support our little shop...someone who trusted us to play a small role in their creativity, their gift-giving, or their handmade craft. And for that, we’ll always be grateful.
As we reflect on what we’re thankful for, our hearts are full thinking of you — our customers, supporters, friends, and family who’ve made this journey possible.
From the bottom of our daisy-loving hearts, thank you! 🌼